WordPress: The most used platform to develop websites

Hernán Sosa at Digital Jump

Author: Hernán Ariel

Web Developer

WordPress, The most popular CMS (Content Manager System) in recent years, it supports more than 35% of all Internet sites and has a 60.8% share of the CMS market. But why is this platform that more and more companies choose so successful?

With almost 20 years of existence and thousands of themes (templates) available to develop any type of website, WordPress allows you to gain great agility in the site development processes, providing flexibility and scalability due to its user-friendly structure and plugin system. (accessories). These features make it possible that today almost everything we want to do in terms of sites can be done within the platform’s ecosystem.

Furthermore, added to these characteristics, on the administrator user’s side it is also a very friendly content management system because it allows, with little training and documentation, anyone who does not know programming to update content on their own website, a functionality that Today it is increasingly demanded by companies.

WordPress is often associated with a tool that is only used for blogging, however, the experience of millions of sites developed and a huge community of developers who continually seek to add functionality, greatly expanded the possibilities of building web content. With this platform you can create everything from a blog to business websites, online stores, digital newspapers, appointment reservation centers, digital campuses, customer help centers, etc. Without going any further, many of the sites you probably know or browse every day are made with WordPress:

Laptop con screen de WordPress.org

Un capítulo especial para Woocommerce

Although WordPress, as we already mentioned, can be used to make all types of sites, it has allowed us as an agency to have accelerated growth in offering web solutions for e-commerce. In this sense Woocommerce, The WordPress plugin to create online stores provided us with a flexible and scalable environment, well suited to what our clients were needing, even above platforms such as PrestaShop, Magento, Shopify, etc. This tool gave us more agility in deliveries and facilities for the integrations that we needed to carry out. Ultimately, this translates for the client into a better response time to their requirements. 

This platform allows us to implement an online store with all the basic and standard functionalities that we expect to find: unlimited product creation, activation of offers and coupons, image gallery, organization by category, possibility of adding attributes to products, various payment systems and shipping, advanced order management, etc. The functionalities of the store do not end with those incorporated by WooCommerce itself, but we can continue to grow in usability and functionalities by adding specific plugins such as the mass import of products, the calculation of shipping costs by postal code, payment gateways with credit cards and virtual wallets, product prices by quantity, generation of invoices, etc.

In addition to these characteristics that we mentioned, Woocommerce describes statistics that speak for themselves (in case we still had doubts), and confirm it as one of the most successful platforms for developing online stores.

  • It has been downloaded more than 50 million times since its existence.
  • WooCommerce powers 28% of eCommerce sites in the world.
  • 281 new online stores with WooCommerce are opened on average every day.
Escritorio de WordPress

At Digital JUMP we write often about the topics in which we specialize. Follow us on social networks so you don’t miss anything! See you.