Why choose WordPress for your business website?

Por qué elegir Wordpress para tu negocio
Hernán Sosa at Digital Jump

Author: Hernán Ariel

Web Developer

This is a question that many ask when creating their online presence. WordPress is a content management platform (CMS) that allows you to create and manage websites easily, quickly and in a personalized way. In this article we are going to tell you some of the advantages of using WordPress for your business.

Laptop con screen de WordPress.org

WordPress, is it the best option for your company?

A very simple way to evaluate how positive the use of a tool is for your brand is to be able to analyze what the implicit advantages are. This CMS has been on the market for many years and is chosen, to date, by 43% of all websites on the Internet and some of the reasons why it stands out are:

  1. It’s easy to use: WordPress has an intuitive and simple interface that allows you to create and edit your website without needing to know how to program (in most cases). In addition, it has thousands of templates and plugins that you can install to customize your website and add functionalities.
  2. It’s affordable: WordPress is free and open source software, which means you don’t have to pay to use it or update it. You only have to pay for the domain and hosting to host your website, and for premium plugins or templates, if you need to implement more complex functionalities. Even so, in most cases, you do not need to invest in resources of this type, since the library of free plugins and templates is immense and you can cover a large number of needs.
  3. It is flexible: WordPress allows you to create any type of website you need, from a blog to an online store, including a portfolio, a magazine or a corporate page. You can adapt your website to your brand image, your sector and your objectives.
  4. It’s scalable: WordPress allows you to grow your website as your business expands, without space or traffic limitations. You can add new pages, sections, products or services without problems, and optimize the performance of your website with caching, SEO or security tools.

The WordPress community

We already said it: WordPress is a free and open source platform, so you will not have to pay any type of license to be able to use it, modify it to your liking. In addition, there is a large community of developers and users who constantly contribute to improving the software and solving problems. Sometimes, the constant updates that the software receives and also the environment plugins tend to be annoying, but we consider that this is too biased a view: all updates always bring improvements in terms of security, structure and optimization and the work that they do is extremely valuable. carried out by the community developers, since they indirectly help us for free to be able to make our sites much more, worth the redundancy, secure and fast.

What developers who work with WordPress must be trained in is the process of maintaining and updating the entire environment of the websites that we carry out. For this reason, we will always recommend that in addition to paying for development, you also opt for a recurring maintenance service, which keeps your website at the forefront, secure and fast without the risk of making any mistakes in the process.

In Digital JUMP! Not only do we make your brand come to life on the Internet, with quality web pages that are well positioned at the SEO level, but we also provide a comprehensive development and maintenance service that will always carry out methodical procedures to avoid unexpected crashes or pauses on your site. .

These are just some of the reasons why you should choose WordPress in your company and also why you should choose us to carry out your web development project. We are available to answer all your questions and eager to hear the ideas you have to take the digital leap.