Google: I’ll resist

Bard Ai - By Digital Jump
Luciano Tirelli at Digital Jump

Author: Luciano

CEO at Digital JUMP

Artificial intelligence is among the most sought after and developed topics around Marketing in recent times. Quite a few announced the fall of Google, hand in hand with the birth of Chat GPT and other AI solutions.

Asking a robot is much easier than searching for something, of course. This is so, as long as he has more information at his disposal than the search engine in question, and that he manages to interpret the questions better than the search engine does the keywords.

Google, meanwhile, had launched Bard, its publicly accessible AI engine, in experimental mode, which competes with Chat GPT, even with some advantages, such as real-time access to current information (which GPT does not provide).

But the Internet giant was not satisfied with that: in this context it announced a few days ago that it would launch a new version of the search engine that would involve AI. And in its recently completed live event, it already showed screenshots of search responses, developed by its AI engine.

Google bard ai - By Digital Jump

Google first demonstrates that it continues to invest and develop technology to provide better solutions to users. It will be difficult to challenge the King for his throne in charge of Internet traffic.

Secondly, a trend that has been announced is put on the table again: Google capitalizes more of the users’ screen time on its own platform. In other words, what you search for on Google is found within Google, not on the site it recommends.

This could mean less traffic available to the sites and therefore less business volume from that source. But it should be noted that the largest percentage of the group’s business comes from advertisements, therefore, from driving traffic, so that theory is, at least, controversial. The company is not going to conspire against its own income, except when it has an alternative path with better opportunities. On the other hand, it is expected that the user search process assisted with AI will generate a referral of better quality traffic and visits with a better chance of conversion.

Yes, it is to be expected that advertising in Google Ads and the dynamics of positioning organically in Google (SEO) will suffer alterations, present new challenges and demand the need for training in the coming days. The great conclusion is that it is not easy to shake giants, and Google has weapons for this and other battles ahead: even if the winds of life blow hard, it will resist.

Digital marketing continues to constantly transform. Selecting the right steps in your strategy can make the difference in the results you achieve.

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