Having a website is one of the best ways to publicize your business, showcase your products or services, and build trust with your potential customers.
However, it is not enough to create a website and wait for sales to arrive. Before embarking on this adventure, you must make sure that your business is prepared for it.
What does it mean to be ready to have a website?
It means that you are clear about your purpose, your target audience, your value proposition and your digital marketing strategy. Let’s look at each of these aspects in more detail.
- Your purpose: What do you want to achieve with your website? What benefits do you expect to obtain? What problems do you need to solve? These are some of the questions you should ask yourself to define it. It’s not just about having an online presence, but about having a clear and measurable objective that helps your business grow.
- Your target audience: Who do you want to reach with your website? What characteristics does your ideal client have? What needs, desires, and preferences do you have? This question guide will help you define it. Just attracting visitors is not enough. You must try to attract qualified visitors who become customers.
- Your value proposition: What differentiates you from your competition? What added value do you offer your clients? What benefits do you bring them? Your value proposition can be defined from these triggers. It’s not just about showing your products or services, but about showing how you can solve the problems or satisfy the needs of your customers.
- Your digital marketing strategy: How are you going to promote your website? What channels are you going to use? What actions are you going to implement? How are you going to measure the results? A digital marketing strategy will help you complement your website and meet the objectives you set for yourself. Having a website, but not being present on alternative communication channels, will not be enough. You must have a plan to make it visible, generate traffic, capture leads, and retain customers.
And… What do I need to have a website?
To make your website visible on the internet, you need two things: a domain name and a web hosting service.
We develop this topic in more depth in the note titled “The basics of having a website.” If you want to go deeper, we recommend that you go read it so you can be well aware of everything.
If you are still not clear about these aspects, it is better that you spend some time defining them before developing a website for your business.
At Digital JUMP we can help you in this process. We are dedicated to providing 360 solutions to our clients, ranging from actions on social networks to the development of websites aimed at generating results. All of these services work in a complementary way with advertising campaigns, which will position your brand among the first search results. This way you can make the most of the advantages that digitalization offers you to boost your business.